12 types of content you can market your business with
Whatever your business online, here is a list of 10 types of content you use as a starting point for creating content to market your business with.Information about current trends what is happening in...
View ArticleDoes your business stand out?
Standing out from the crowd is a good thing in business.Being remarkable is better.This means that people will comment on you (hopefully for the good things you do). Some people call this being...
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What should your content look like?
When you create your own content there comes a point where you consider what it needs to look like.You may want to take time to develop a great layout and have some well thought out structure to the...
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Bringing your ideas to life
The most famous paintings and works of art all started out as a series of sketches in someone's notebook.It is a well known fact that published books will have had more than one revision and round of...
View ArticleWhy it pays to read the small print!
When it comes to the web, I am constantly finding out new things. Amongst the wealth of information contained in websites and blogs is something far more useful to us content marketers. The small...
View ArticleHow to make a Banksy style image using Powerpoint
Now it may come as a surprise from a 'bona fide' designer like myself, but I am a huge fan of Powerpoint as a tool for creating great content!This often overlooked program has some awesome export...
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8 simple ways to be a better content marketer.
It goes without saying that content marketing is a business, so it always is best to try and be professional in all that you create and distribute.Here is a list of eight elements to develop your...
View ArticleCreativity is all in the preparation!
Like most of the things we do everyday, being creative is a process.From creating a meal using a recipe, decorating a room, learning a skill or landscape gardening.What all processes have in common is...
View ArticleTo create great written content - give yourself no time to think!
As creative beings, we are far more productive when we are enjoying ourselves!'Play' is super fuel for the creative process.So in order to help you break through some of that content makers 'block' you...
View ArticleThe Big Myth about making money online!
Making money online is more difficult than you first think.What is misleading is the amount of people telling you how easy it is to make serious money from the most basic of online activities!It’s not...
View ArticleCelebrity Big Brother 2012 - the ultimate content creation programme
When it comes to writing scripts for TV shows you can spend a fortune on hiring writers and production teams. But in the case of Celebrity Big Brother 2012 (and all the past ones) the content literally...
View ArticleWhy Gmail is ruining your SEO results!
About a year ago, I decided to conduct a little SEO challenge for myself! (just for giggles).With limited time (8 weeks) effort (and the minimum of links), and budget (none!)I wanted to reach the...
View ArticleThe 2012 Content Makers Calendar
A guide to the content opportunities for the first four months of this year!Hindsight is a great thing! It becomes soooo much easier to spot what you should have done and when you should have done...
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LOST - Young website - answers to the name of "your URL" Have you Seen Her!
Excuse the title to this post - but I wanted to get your attention - and reference one hugely important (and often overlooked) aspect of promoting your content...This is all about your page rank!...
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Don’t let today get you down!
Did you know that today is Blue Monday? This ‘middle of the month’ January Monday, is meant to be the most depressing or ‘blue’ day in the whole year!There is even an equation to show why this date is...
View ArticleWell Done - if you are reading this page!
Well done, for pressing the button from the Call to action post! (Big cheers and congratulations!) .... but you didn’t have a choice did you?You see ‘call to actions’ are mischievous like that, you...
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Beware the call to action!
Beware the call to action(a short - quick - poem by Robin (Marketing wu))A Call to action must take place,For marketing companies to save face,And to talk about how good they are,‘Cause they made you...
View ArticleAll my ‘friends’ are businesses!
Social media is the ‘goldrush’ of our time. Businesses are competing with each other to stake their claim into your private lives, and social media tools help them to do this. But many companies fall...
View ArticleWhy is it I have never been convinced by sales copy?
I am an avid reader of marketing emails and sales copy.I have signed up for numerous updates and emails from the best in the business. But why is it these guys have failed to sell me anything?I used to...
View ArticleWant to make content? Shape the content that already exists!
By collaborating with other people online you can help structure content that is informative and useful. I found this a useful link to start with.http://www.wikihow.com/Special:CreatePageWith the crazy...
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Starbucks starts using names on coffee cups
I just saw an advert for Starbucks which relates to a recent post I wrote about social media and how business forgets some elements of transactions and interaction (see post here).So as of tomorrow, in...
View ArticleWhat is content marketing?
Content marketing is a term used for creating and distributing different media to convey your message or information about a topic, business area or service to any potential customers.Much of the...
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Why you need back links, and how to create them!
Back links are the URL links which point back to your content from other online locations - these are really important to building up your position in the results in any search engine displays. Many...
View ArticleWhy slideshare is important for content marketing!
When it comes to blog articles and posts, you write your content and publish to your site with the hope of generating views. But one thing I have noticed is that putting your content onto other formats...
View ArticleWhy relevant content is the new King!
Or, Why blocking bad content is what Google should be good at.A quick foreword......Now before you start reading this, I have a confession to make!This post started of as a note to myself, but then...
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